Today, the internet has become one of the most important tools for individuals and businesses to build and promote their digital presence. A website is the center and foundation of a brand's online presence, and its design, user experience and functionality are key to building a successful online presence. This is where the "web designer" comes into play. So, what are the duties of a web designer? Here are the main tasks that a web designer needs to address in a comprehensive manner:

1. Website Design: The most basic task of a web designer is to design attractive and user-friendly websites suitable for various industries and customer needs. This requires a carefully thought-out process in terms of color selection, layout creation, placement of visual elements and overall aesthetics.

2. User Experience (UX) Design: The web designer applies the principles of user experience design to improve the users' navigation experience on the website. This includes factors such as ensuring that users can easily access the information they want, providing fast loading times and making the navigation process intuitive.

3. Mobile Compatible Design: Most of the users today access the internet using mobile devices, so a web designer applies responsive design techniques to ensure that websites are compatible with mobile devices.

4. SEO Compatible Design: A web designer helps in optimizing websites in terms of search engine optimization (SEO). This includes careful consideration of SEO elements such as correct title tags, meta descriptions, URL configuration and on-site links.

5. Website Security: The web designer implements security protocols and measures to ensure the safety of websites. This includes the use of strong passwords, integration of SSL certificates, and implementation of up-to-date software security patches.

6. Content Management: The web designer uses content management systems (CMS) to add, edit and update content on websites. This ensures that the website stays up to date by organizing content according to the client's wants and needs.

7. Communication and Collaboration: The web designer communicates effectively with clients to understand their requirements and provide them with appropriate solutions. They also work in collaboration with other team members to ensure the successful completion of the project.

As a result, a web designer takes on a wide range of tasks, from the design of websites to user experience, from security to SEO. This plays a critical role for brands and businesses looking to strengthen their online presence.